ATL Thinks! | Aviation Industry Innovation Program
home,page-template,page-template-full_width,page-template-full_width-php,page,page-id-5,ajax_fade,page_not_loaded,,qode-title-hidden,qode-content-sidebar-responsive,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-,vc_responsive


ATL Thinks! is an innovation program designed to highlight Metro Atlanta’s talented people and companies while connecting them to industries and opportunities through a series of ideation labs, hackathons, mentor sessions, and pitch competitions. Think of it like a hackathon spread out over 2 months. The Spring 2017 edition, powered by Hartsfield-Jackson Atlanta International Airport (ATL), focuses on the aviation industry as it relates to developing the airport of the future.

Three divisions of participants (college students, professionals, and startups less than 3 years old) work to solve challenges faced by many airports around the world. The winning team from each division gets to deploy their solution with ATL Airport, and retain the intellectual property for future use.

ATL Thinks! Spring 2017 is a great for those into sustainability, marketing and communications, UI/UX Design, virtual & augmented reality, IoT, artificial intelligence, predictive & location analytics, API’s, wearables, Big Data, self-driving vehicles, drones, and more to get in the door with top companies in the aviation industry.


Tuesday, March 28th, 2017: Opening Event + Challenge Insight Panel @ General Assembly (6:30pm – 8:30pm)

Wednesday, March 29th, 2017: Program Application Period Opens

Sunday, April 23rd, 2017: Application Period Closes

Saturday, April 29th, 2017: Problem-Solving Lab @ General Assembly (12pm – 5pm)

Saturday, May 6th – Sunday, May 7th, 2017: Hackathon @ Airport Technical Campus

May 18th-19th, 2017: Semi-Final Round Pitch Competition

Wednesday, May 24th, 2017: Pitch Competition @ The Gathering Spot


Teams will be able to work on one of the following challenges:

+ATL Airport Challenge: Enhancing the Airport Guest Experience Via Mobile App Design (Perfect for UI/UX Designers, Front-End Developers, etc.)
+ATL Airport Challenge: Attracting Guests To Specialty Retail Airport Locations (Perfect for UI/UX Designers, Creatives, Those w/Retail Experience, etc.)
+ATL Airport Challenge: Creating “Green” Airports (Perfect for Everyone Especially Sustainability Professionals)
+Delta Airlines Challenge: Digital Recognition (Perfect for Front/Back-End Developers, UI/UX Designers, etc.)

Learn more about the challenges here.


ATL Thinks provides a amazing opportunity to get connected with world-class brands. You’ll get: 

+Large Customers: The chance to get Hartsfield-Jackson Atlanta International Airport as a reference customer. Many companies can work for years to simply get a meeting. You can use them to secure other airports and companies as customers.

+High-Impact Networking: Opportunity to build partnerships and relationships across the aviation industry and innovation sectors.

+Business Model Support: Learn how to present your business case in a way that gets buy-in from high-level executives.

+Mentorship from experienced Atlanta innovators


We strongly encourage pre-formed teams of college students, professionals, and existing companies to apply. Ideally, they are:

+Have five (5) people max)
+Willing to learn and be challenged along the way with peers and mentors
+Less than three years old and/or has less than $500,000 in revenue (if an existing company)


I don’t have a team. Can I still participate?
Since the winning teams have the opportunity to do real business with our aviation partners, we strongly recommend forming a team in advance with people you trust.

Who owns the intellectual property of the ideas?
Your team owns the intellectual property

How are selections made for acceptance into the program?
We’ll select 6 teams per challenge to participate in the Rapid Problem-Solving/Ideation Lab

Does ATL Thinks provide funding as part of the program?
Nope, but we do provide a ton of complimentary resources. It’s about $10,000 worth of value per team.

Does Amplify 4 Good take equity from the companies that come out of the program?
Nope, but you may pursue those discussions with a challenge sponsor like Delta.

I’m not in Atlanta. Can I start a team?
We require, at least, one of the team members be residents of Metro Atlanta.

I can’t make it to Ideation Lab on April 29th. Can I still start a team?
Unfortunately, no. Attendance at all events in April and May is required for those who will start a team

Does the idea have to be a software solution?
Each challenge have specific solution requirements. Some of them require software, but not all.

Is this a full-time program?
Nope. We’ve designed it so you have time for a job, class, etc. However, there will be a lot of work to do!